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Start your on Business
You've made the decision to start a business. Now you're
asking yourself, "What type of business should I
start?"
You already know that there's a world of possibilities out
there for anyone who wants to start a business. How can you
possibly winnow them down to find the type of business that's
right for you? The approach outlined in this article will
help. Once you've worked your way through these five
decisions, you will have a much better idea of exactly what
type of business you want to start.
Retail or
wholesale type of business?
Where do you want to be positioned on the supply chain?
Retail businesses sell goods directly to consumers, usually in
small quantities. Wholesalers buy goods (often in large
quantities) from manufacturers or importers and then sell them
to retailers and other distributors.
Franchise
or independent type of business?
Many established companies offer franchises, which are
basically copies of their companies. If you buy a franchise,
you are buying the right to sell the parent company's goods
and/or services in a specific area. Besides paying a franchise
fee, you will also have to pay royalties and perhaps
additional fees to the franchiser. You will also be expected
to abide by the terms of the franchise agreement, which will
often lay out exactly the way you will do business. Buying A
Franchise explains the advantages and disadvantages of
franchises and what to expect.
An independent business is one that you create and nurture
on your own. Starting a independent business allows you the
control and freedom that you won't get from a franchise
operation.
Product or
service (or mix of both) type of business?
If you are a trained professional, such as a dentist,
accountant or realtor, your business is going to revolve
around the professional services you can provide. But there
are many professionals that also have the opportunity to offer
related products, if they choose to do so. If you're a
photographer, for example, you may decide to sell cameras,
picture frames, and photo paper.
If you're not a trained professional, the key to deciding
whether to focus on products or services when you're thinking
about starting a business is determining where your true
talents lie and what you most enjoy doing. Would you be
happiest telling someone how to do something, doing something
for them or offering them the products they would need to do
the job themselves?
DO NOT base this decision on whether or not you enjoy
selling or are good at it. No matter what type of business you
start, you will be involved in sales.
Now you've made three decisions about the type of business
that you actually want to start. There are two more decisions
to make that will make choosing a business to start much
easier. Continue on to the next page...
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